Hello,

I'm a visual designer.

with a focus on html/css email, print + Web design, wordpress websites, logo design & digital campaign optimization

WHY I'M DIFFERENT

With .psd files created in Photoshop CS3 and earlier archived on my hard drive and my master's degree in business administration - my resumé is certainly a conversation starter.

Eight years of contracts, clients and industry roles have synthesized a portfolio featuring projects like video + photo editing, presentation design + delivery, and custom Google Analytics reports.

This spectrum of creative + technical skills can best be described as a 'digital marketing unicorn'.

*straightens horn*

Google Analytics Custom Reports

Creating custom Google Analytics reports to optimize conversions and budgets.

Website traffic and technology reports, custom created in Google Data Studio. ©2018.

Video + Photo Editing

Editing videos and product photos for clients using Adobe AfterEffects + Photoshop.

CursedFX - Location video designed using AfterEffects. ©2018.

Presentation Design + Delivery

Designing and presenting business plans to audiences of potential investors.

CursedFX - Business plan presentation designed using Illustrator CC, Photoshop CC and delivered with Google Slides . ©2018.

WHAT I DO

VISUAL DESIGN

Digital Design + Web Design

I have worked with companies all across WNY helping them to stand out in both print and digital advertising with creative, industry-specific design solutions. My portfolio features digital pieces such as presentation design, social media branding, email hero images, and animated GIFs completed for a growing list of clients in industries such as: Healthcare, Entertainment, Information Technology, Staffing Agencies, Small Business/Local Retail, Corporate Retail, Travel + Tourism Retail, Wedding + Events, etc.

Print Design

I have over a decade of experience in working directly with many local and outside print agencies to transform digital designs into finished print pieces such as; billboards, fliers, business cards and promotional materials for a growing list of clients across Western New York and Canada.

DIGITAL MARKETING

Data-Driven, Marketing Campaigns

Degreed individual with an MBA, BFA, Google Analytics Certification and over 8 years of demonstrated success in the high-performance, technical and results driven industry of digital marketing. Lovingly optimized, data-driven marketing campaigns that drive quality leads to my client's websites through personalized paid search and paid social channels are just a few of my specialties.

HTML/CSS EMAIL DEV | SEO/WEB ANALYTICS | REPORTING

Experienced in managing squeaky clean and CAN-SPAM compliant email lists with upwards of 1 million contacts using marketing automation software such as HubSpot, Salesforce ExactTarget, Mail Chimp, Constant Contact. I am also well versed in reporting on email deployment statistics, web analytics and a myriad of paid advertising and social channel tools.

RECENT PROJECTS

Team Building Team – Postcard

Team Building Team – Postcard

Animated Web Ad: AAA Western and Central New York

Animated Web Ad: AAA Western and Central New York

Magic Show Website: Redesign

Magic Show Website: Redesign

xomella.com

xomella.com

Women’s Medicine of Niagara

Women’s Medicine of Niagara

Restaurant Happy Hour Menu

Restaurant Happy Hour Menu

Political Billboards

Political Billboards

TxMQ Print

TxMQ Print

TxMQ

TxMQ

Asinine Art – Web Design

Asinine Art – Web Design

Asinine Art – Card Game

Asinine Art – Card Game

Zombie Save the Date Illustration

Zombie Save the Date Illustration

Whimsical Disney Wedding Seating Chart

Whimsical Disney Wedding Seating Chart

Graduation Photoshoot

Graduation Photoshoot

Beijing Photographs

Beijing Photographs

Tattoo Apprenticeship

Tattoo Apprenticeship

Senior Thesis Exhibition – Eugenics

Senior Thesis Exhibition – Eugenics

Bridal Shower Invitations: Mad Hatter Theme

Bridal Shower Invitations: Mad Hatter Theme

Communify: Buffalo

Communify: Buffalo

Women’s Medicine of Niagara

Women’s Medicine of Niagara

Handcuff Save the Dates

Handcuff Save the Dates

ReedsJenss

ReedsJenss

Brushchick – Free graphic, web & design resources.

Brushchick – Free graphic, web & design resources.

Wedding Favor – CD Case Design

Wedding Favor – CD Case Design

Tiffany Blue Wedding Invitations

Tiffany Blue Wedding Invitations

Wedding Invitation Set

Wedding Invitation Set

Embrace the Difference® Website

Embrace the Difference® Website

Wedding Present – Love Map

Wedding Present – Love Map

The Little Notes Collection

The Little Notes Collection

Hot Rod’s Logo Design

Hot Rod’s Logo Design

Mary & Dale 30th Wedding Anniversary Invitation

Mary & Dale 30th Wedding Anniversary Invitation

Graduation Invitation

Graduation Invitation

Travel Themed Save the Dates

Travel Themed Save the Dates

Hogs & Heroes Foundation

Hogs & Heroes Foundation

Smashing Magazine Feature

Smashing Magazine Feature

EMBRACE THE DIFFERENCE®

EMBRACE THE DIFFERENCE®

Exile Customz Business Cards

Exile Customz Business Cards

Melizzzah Made – Etsy Shop

Melizzzah Made – Etsy Shop

Celebration of the Alphabet – M

Celebration of the Alphabet – M

Fight, Fight, Fight.

Fight, Fight, Fight.

Lisa Figure

Lisa Figure

781.66

781.66

Veteran Dan

Veteran Dan

Buffalo, Familiar Stranger

Buffalo, Familiar Stranger

Smogtography

Smogtography

Tian’anmen Square Typography

Tian’anmen Square Typography

Beijing, Familiar Stranger

Beijing, Familiar Stranger

Mental Health Awareness Campaign Contest [VIDEO]

Mental Health Awareness Campaign Contest [VIDEO]

People Inc.

People Inc.

Jurassic Park in 90 Seconds [VIDEO]

Jurassic Park in 90 Seconds [VIDEO]

HIRE ME

Projects

clients

tabs open

cups of coffee

HTML/CSS EMAIL TEMPLATE

Using the Litmus Email Builder

Email template coding as easy as typing the word 'email' into the Litmus builder. After I configured the snippet, this word would produce an entire email template on the fly. 2017.

Let's work together.
Say Hello below!

Need a brochure, WordPress website, or photos edited? How about help with your Google Ads Campaign or coding an HTML/CSS email? Contact me below and let's get to work!